Messages to be Tested

Form Approved

OMB Control No.: 0920-1154 Expiration date: 3/31/2026

Attachment #9- Messages to be Tested (NWSS Focus Groups)

Population	Segmentation	Number of Focus groups	Number of Participants
Caregivers (of children and elderly individuals)	Caregivers of children under 5 years old	1	8-10
	Caregivers of elderly individuals	1	8-10
Business Leaders	General population (not including low education individuals)	1	8-10
	Low education (less than high school diploma)	1	8-10
Individuals at high risk of viral diseases	N/A	1	8-10
Rural populations	N/A	1	8-10
Total		6	48-60

Messages/Materials for Testing

Audience	Message/Content (Please specify content type: webpage, social media graphic, social media text copy, video, etc.)	Testing Presentation
Caregivers of children, caregivers of elderly, business leaders (high and low education), high-risk individuals, rural populations	NWSS Website Homepage: https://www.cdc.gov/nwss/index.html	Scroll through
Caregivers of children, caregivers of elderly, business leaders (high and low education), high-risk individuals, rural populations	COVID-19 National/regional trend graph: https://www.cdc.gov/nwss/rv/COVID19-nationaltrend.html
Caregivers of children, caregivers of elderly, business leaders (high and low education), high-risk individuals, rural populations	COVID-19 State-level trend graph: https://www.cdc.gov/nwss/rv/COVID19-statetrend.html
Caregivers of children, caregivers of elderly, business leaders (high and low education), high-risk individuals, rural populations	COVID-19 viral activity map: https://www.cdc.gov/nwss/rv/COVID19-currentlevels.html
Caregivers of children, caregivers of elderly, business leaders (high and low education), high-risk individuals, rural populations	National/regional trend graph vs. Viral activity map	Side-by-side
Low-education business leaders	NWSS Website Page- How wastewater monitoring works: https://www.cdc.gov/nwss/how-wws-works.html	Scroll through

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