Kennesaw Mountain National Battlefield Park Visitor Use Study

OMB Control #: XXXX-XXXX
Expiration Date: XX/XX/XXXX

Kennesaw Mountain National Battlefield Park
Visitor Survey

PRIVACY ACT and PAPERWORK REDUCTION ACT statement: The National Park Service is authorized by the NPS
Research Mandate (54USC100702) to collect this information to improve visitor services at Kennesaw Mountain
National Battlefield Park. This study will provide insight into visitors’ preferences regarding services and amenities,
pertinent information sources for trip planning, and general trip characteristics to inform ongoing park management and
enhance visitor experiences. Your response to this request is voluntary and anonymous. Your name will never be
associated with your answers, and no contact information will be collected. No action may be taken against you for
refusing to supply the information requested. An agency may not conduct or sponsor, and a person is not required to
respond to, a collection of information unless it displays a currently valid OMB control number.
BURDEN ESTIMATE STATEMENT: Public reporting burden for this collection is estimated to average 10 minutes per
response. Direct comments regarding the burden estimate or any other aspect of this instrument to: NPS Information
Collection Review Coordinator, 1201 Oakridge Dr., Fort Collins, CO 80525

OMB Control #: XXXX-XXXX
Expiration Date: XX/XX/XXXX
Topic Area 3: CVIS1

1. Are you a first-time visitor to Kennesaw Mountain National Battlefield Park?
Yes  Skip to Question #3
No
Topic Area 3: CIVS2& CIVS3 (variation: Included timeframe for visitation for past month (30 days) in addition to past 12 months.)

2. Please tell us about your past visitation to Kennesaw Mountain National Battlefield Park.
a. Over the past month (30 days) how many visits have you made to the park? ___________ Number of visits
b. Over the past twelve months, how many visits have you made to the park?___________ Number of visits
c.

In which year did you make your first visit to the park? _____________ Year

Topic Area 2: INFOSOURCE9

3. When planning your trip to Kennesaw Mountain NBP, how did you obtain information about the park? (Please mark
all that apply.)
I didn’t use any information sources to plan
my trip.
Park Website
National Park Service App
Facebook
Instagram

Twitter
YouTube
Park Telephone information line
Park Visitor Center
Friends, Family, and/or Coworkers
Other: __________________

Topic Area 3: CVIS9

4. How much total time did you spend at Kennesaw Mountain NBP today?
_________________ # of minutes at Kennesaw Mountain NBP today
Topic Area 5: ACT11a (Variation: Revised wording to focus on reason for visiting instead of activity.)

5. What was your primary reason for visiting the park today? (Please mark only one)
 Learn about park
history/explore the
battlefield
 Bird watching/Wildlife
viewing

 Running/Jogging

 Hiking/Trail Walking

 Bicycling

 Picnicking

 Horseback Riding

 Other: __________

Topic Area 5: ACT11b (Variation: Revised wording to focus on reason for visiting instead of activity.)

6. What other recreational activities did you participate in on this visit today? (Check all that apply)
 Learn about park
 Running/Jogging
 Hiking/Trail Walking
 Bicycling
history/explore the battlefield
 Bird watching/Wildlife
viewing

 Picnicking

 Horseback Riding

OMB Control #: XXXX-XXXX
Expiration Date: XX/XX/XXXX
Topic Area 7: KNOW7

7. Who do you think manages Kennesaw Mountain NBP?
Cobb County
Georgia State Parks and Historic Sites
National Park Service
National Forest Service
Don’t know
Topic Area 3: PA2
Note to Reviewer: A high-resolution laminated map will be provided to respondents for reference. The map is included as a supplementary
document in ROCIS.

8. What is your favorite place at Kennesaw Mountain NBP (please see map for reference)?
Please name it or describe its location. If you do not have a favorite location, then select “None” below
____________________________ is my favorite place (name or description) OR
None, I do not have a favorite place at Kennesaw Mountain NBP.
Topic Area 4: SERVICES22

9. Please tell us how you feel about the following activities and amenities available at Kennesaw Mountain NBP.
First, indicate how important each item is to you when visiting the park.
Second, indicate how satisfied you are with the way the park is managed for each item.
How important is/are …… when
How satisfied are you with the way the
visiting the park?
park manages…
1= Not At All Important
1=Very Unsatisfied
2=Somewhat Unimportant
2=Somewhat Unsatisfied
3=Neutral
3=Neutral
Aspects/Activities at Kennesaw Mtn
4= Somewhat Important
4=Somewhat Satisfied
5= Extremely Important
5= Very Satisfied
Running/Jogging Opportunities
Hiking/Trail Walking Opportunities
Dog Walking Opportunities
Bicycling Opportunities
Bird Watching / Wildlife Viewing
Museum Exhibits
Opportunities to explore battlefields
Opportunities to attend Ranger
Learning about historic events
Bathrooms
The Visitor Center
Civil War History Demonstrations
National Park Service App
Historic Preservation
Nature Preservation
Park Bookstore/Gift Ship
Trail Maps and Park Brochures
Park Film
Available Park Rangers to Answer
History Questions

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OMB Control #: XXXX-XXXX
Expiration Date: XX/XX/XXXX
Topic Area 6: SERVICES12

10. Overall, how satisfied are you with your visit to Kennesaw Mountain National Battlefield Park today?
 Very dissatisfied

 Somewhat dissatisfied

 Neutral

 Somewhat satisfied

 Very satisfied

Topic Area 3: FVIS1 (Variation: Revised wording to allow for 5-point response scale.)

11. Given your experience at the park today, how likely are you to return?
 Very Unlikely

 Somewhat Unlikely

 Neutral

 Somewhat Likely

 Very Likely

Topic Area 5: VIRVIS2 (Variation: Generalized to include all posts beyond just photos.)

12. How likely are you to post about trip to Kennesaw Mountain on social media?
 Very Unlikely

 Somewhat Unlikely

 Neutral

 Somewhat Likely

 Very Likely

Topic Area 5: ACT43 (Variation: Revised to ask about previous visit.)

13. Have you explored the Kennesaw Mountain NBP Visitor Center on a previous visit?
YES
NO
Topic Area 5: ACT43 (Variation: Specified wording to focus on visitor center.)

14. Did you visit the visitor center today?
YES
YES, but only the Bathrooms  Skip to Question #24
NO  Skip to Question #24

--------------------------------------------------------------------------------------------------------------------------------------Topic Area 3: DEST17

15. On this visit, approximately how long did you stay in the visitor center today?
_________________ # of minutes in visitor center
Topic Area 4: SERVICES11a

16. Please select all the visitor center services you used during this visit. (Select all that apply)
Visit restrooms
Talk with a park ranger
Use water fountains
Shop the bookstore
Purchase a parking pass
Attend a ranger program
Get trail maps or other information
Attend a Civil War History Demonstration
Watched park film
Get a National Park Passport Stamp
Visit museum exhibits
Other______
Topic Area 6: PROEVAL3

17. How useful did you find the Kennesaw Mountain NBP Visitor Center?
Not at all useful
Somewhat useful
Moderately useful
Very useful
Extremely useful

Topic Area 4: SERVICES8b

18. What would you recommend to improve the Kennesaw Mountain NBP Visitor Center? (Please be specific)
_________________________________________________________________________________________
Topic Area 5: ACT43 (Variation: Specified wording to focus on the museum in the visitor center.)

19. Did you explore the Museum in the Visitor Center during your visit today?
YES
NO Skip to Question #24
------------------------------------------------------------------------------------------------------------------------------Topic Area 6: PROEVAL3

20. How useful did you find the Museum in the Visitor Center?
Not at all useful
Somewhat useful
Moderately useful
Very useful
Extremely useful
Topic Area 6: SERVICES14

21. How appropriate was the depth of information in the museum exhibits?
Too simple
About right
Too complex
Topic Area 6: SERVICES17

22. We would like to learn about your impressions of the exhibits you saw during your most recent visit to the
Kennesaw Mountain NBP Museum. Please provide one response to each of the following questions.
a) Did you find the exhibit objects interesting?
b) Please rate the length of the exhibit text.
c) Was the exhibit lighting adequate to see the objects on display and read the text?
d) Were the exhibits easy to understand?

Strategic center of the
South
Art of moving armies
They who fought here
The aftermath

(a)
Interesting?
YES (Y)
NO (N)
Select one

(b)
Length?
1=Too short
2=About right
3=Too long

(c)
Lighting?
YES (Y)
NO (N)
Select one

(d)
Understandable?
YES (Y)
NO (N)
Select one

Y

N

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Topic Area 5: SOUND18

Very Much

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Not at all

Moderately

23. If you were to experience traditional cultural sounds (e.g., drumming, singing, chanting) during your visit to the
Kennesaw Mountain NBP Museum, would it…? (Select one number per item)

Enhance your visitor experience

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2

3

Increase your understanding of traditional cultures from the
Kennesaw Mountain Area

1

2

Increase your understanding of Kennesaw Mountain’s Civil War
significance

1

Increase your understanding of Kennesaw Mountain National
Battlefield Park’s mission of cultural history education
Increase your appreciation of Kennesaw Mountain National
Battlefield Park

Traditional cultural sounds in the visitor center would…

Topic Area 4: SERVICES13

24. In your opinion, were there any stories presented in the museum exhibits that needed to be emphasized or
strengthened?
YES If Yes, what were the parts of the story that needed to be strengthened? __________________
NO
Topic Area 5: ACT14 (Variation: Revised wording to focus on level of understanding instead of experience level.)

25. How would you classify your understanding of Civil War History?
Beginner

Novice

Intermediate

Advanced

Expert

Topic Area 7: KNOW4 (Variation: Revised wording to allow for 5-point response scale.)

26. Prior to this visit, how much did you know about the historical events related to this park?
Nothing at all
A little
Some
A good amount
A lot
Topic Area 3: FVIS7

27. How would you prefer to learn about the historical events of Kennesaw Mountain NBP? Please select all that apply.
Not interested in learning about the park’s history
Smartphone
Park App
Social Media
Park Brochure
Other____________

Topic Area 33: FVIS8

28. If you were to visit Kennesaw Mountain NBP in the future, which types of interpretive services would you like to
have available? Please select all that apply.
Not interested in learning about the park’s history
Guided ranger walks
Museum tours
Special living history events
Park movie
Other_______
Topic Area 5: ACT6 (Variation: Revised wording to gauge attendance beyond the current visit.)

29. Have you ever attended a Civil War Living History Demonstration (e.g., cannon or musket firing) at Kennesaw
Mountain NBP?
Yes
No
Topic Area 2: INFOSOURCE1

30. Did you use the National Park Service App to find the information you needed to plan your trip to Kennesaw
Mountain National Battlefield Park?
Yes
No
Topic Area 5: USETECH8 (Variation: Revised wording to learn about general device use in outdoor experiences.)

Topic Area 5: VIRVIS3

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Likely

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Neither
Likely nor
Unlikely

Somewhat
Unlikely

To access trail maps
To get historic information about places I am visiting
To access self-guided video/audio tours of the park
To listen to music during recreational activities
To listen to podcasts during recreational activities
To stay connected to family/friends
To use as a camera
To share my visit on social media

Very
Unlikely

31. How likely are you to use your mobile device during an outdoor experience for the following reasons?

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32. Have you ever posted photographs or comments from a visit you took to Kennesaw Mountain NBP on the following
social media platforms? Select all that apply.
I have not posted about Kennesaw Mountain NBP on any of these platforms
Twitter
Instagram
Facebook
TikTok
YouTube
Other _________________

Topic Area 3: PA4

33. Please indicate your level of agreement or disagreement with each of these statements. Please select only one
response for each item.

Kennesaw Mountain NBP is very special to me
I am very attached to Kennesaw Mountain NBP
I identify strongly with Kennesaw Mountain NBP
I learn about myself when spending time in the natural environment at
Kennesaw Mountain NBP
When I spend time in the natural environment at Kennesaw Mountain
NBP, I feel a deep feeling of oneness with the natural environment
I am very attached to the natural environment at Kennesaw Mountain NBP
Kennesaw Mountain NBP is the best place for the activities I like to do
I would not substitute any other area for the activities I do at Kennesaw
Mountain NBP
No other place can compare to Kennesaw Mountain NBP
I am willing to make financial sacrifices for the sake of Kennesaw Mountain
I am willing to invest my time and effort to make Kennesaw Mountain NBP
a better place
I am willing to get involved to protect Kennesaw Mountain NBP

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Topic Area 5: CROWD20

34. How crowded did you feel Kennesaw Mountain National Battlefield Park was today? (Please circle the number that
best matches your experience).
Not at all crowded
1

Slightly crowded
2

Moderately crowded Very crowded
3
4

Extremely crowded
5

Topic Area 1: GROUP4

35. How many people are in your personal group today, including you? _________ # of people
Topic Area 1: GROUP3

36. Which of the following categories best describes your group composition? (Please check only one.)
I’m here alone
Family
Friend(s)
Family and friends
Classmates
Team
Other organized group (scouts, business group, etc.)
Other __________ (please write in)
Topic Area 1: AGE1

37. What year were you born? ___________ (year)

Topic Area 1: RACE/ETH2

38. Which of these categories best indicates your race? (Please select one or more)
 American Indian or
Alaska Native

 Asian

 Black or African
American

 Native Hawaiian or other
Pacific Islander

 White

Topic Area 1: RACE/ETH1

39. Are you Hispanic or Latino?
Yes
No
Topic Area 1: GEND1

40. What is your gender?
Female
Male
Transgender, non-binary, or another gender
Prefer not to answer
Topic Area 1: RES2

41. What is the Zip Code of your current primary residence? ______________ (zip code)
Topic Area 1: EDUC1

42. What is the highest level of education you have completed?
 Less than high school
 Bachelor’s degree

 High school or GED
 Master’s degree

 Technical, vocational or trade school
 Ph.D./Professional degree

 Some college
(includes jr. college)

Topic Area 9: ECON9

43. What is your approximate annual household income before taxes?
 Less than $25,000  $25,000-$49,999  $50,000-$74,999  $75,000-$99,999

$100,000-$199,999  $200,000+

Please share any additional comments about Kennesaw Mountain NBP:
__________________________________________________________________________________________________
__________________________________________________________________________________________________
_________________________________________________________________________________________________
Thank you for completing the survey!
If you have any additional questions, please contact Dr. Kyle Maurice Woosnam at the University of Georgia.
*woosnam@uga.edu *864.653.0167* 180 E. Green St. Athens, GA 30602