Form 972 2015 972 FDA Email Survey OEA-OC 5.9.2016

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Overview

Welcome and Thank You Text
Model Qsts
Current CQs
Types

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Sheet 1: Welcome and Thank You Text

Welcome and Thank You Text
	Welcome Text			Thank You Text
	Please take a few minutes to share your opinions, which are essential in helping us provide the best email experience possible.			Thank you for taking our survey - and for helping us serve you better. We appreciate your input!

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Sheet 2: Model Qsts

Model Name		FDA Email: OEA-OC					Red & Strike-Through: Delete
Model ID		TBD					Underlined & Italicized: Re-order
Partitioned		No					Pink: Addition
Date		4/7/2016					Blue: Reword
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Visit Website (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Appeal	Please rate the visual appeal of this email.		Satisfaction - Overall	What is your overall satisfaction with this email? (1=Very Dissatisfied, 10=Very Satisfied)		Visit Website	How likely are you to visit the FDA website as a result of receiving this email?
	Look and Feel - Balance	Please rate the balance of graphics and text in this email.		Satisfaction - Expectations	How well does this email meet your expectations? (1=Falls Short, 10=Exceeds)			Primary Resource (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Readability	Please rate the readability of this email.		Satisfaction - Ideal	How does this email compare to your idea of an ideal email? (1=Not Very Close, 10=Very Close)		Primary Resource	How likely are you to use the FDA website as a primary resource for human medical products safety information?
		Email Content (1=Poor, 10=Excellent, Don't Know)						Forward Email (1=Very Unlikely, 10=Very Likely)
	Content - Credible	Please rate the credibility of information in this email.					Forward Email	How likely are you to forward this email to someone else?
	Content - Timely	Please rate the timeliness of the information in this email.						Future Email Behavior (1=Very Unlikely, 10=Very Likely)
	Content - Interest	Please rate the degree to which the information provided in this email addresses your interests.					Future Emails	How likely are you to open future emails from FDA?

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Sheet 3: Current CQs

Model Name	FDA Email: OEA-OC					Red & Strike-Through: Delete
Model ID	TBD					Underlined & Italicized: Re-order
Partitioned	No					Pink: Addition
Date	(1/2/2013)					Blue: Reword
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
			Did the email and linked content contain relevant and complete information?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Info Unclear
				No	A
		A	Please describe what information was irrelevant or incomplete:			Y	Text area, no char limit	Skip Logic Group*	OE_Info Unclear
			Please select your level of agreement with the following statements about this email?			Y	Drop down, select one	Multiple Lists Group*
			The information provided is valuable to me or my organization	Disagree					Agree: Valuable
				Somewhat Agree
				Agree
			There is enough information provided for me to take action on (if necessary)	Disagree					Agree: Action
				Somewhat Agree
				Agree
			The supplemental links provided in the email are useful	Disagree					Agree: Links
				Somewhat Agree
				Agree
			Subject lines are relevant and easy to understand	Disagree					Agree:Subject Lines
				Somewhat Agree
				Agree
			The length of the email is appropriate	Disagree					Agree: Length
				Somewhat Agree
				Agree
			I'm planning to use the email information:	For my own health or my family's health		Y	Radio button, one-up vertical	Skip Logic Group*	Info Usage
				For my friend or family member (not living in my household)
				For a physician's office/hospital
				For a patient or client
				For a public health agency
				For a research institution
				For a business / workplace
				For an educational institution or teaching purposes
				For a school / class project
				For a news report or article
				Other	A
		A	Please describe how you will use the email information you receive.			N	Text area, no char limit	Skip Logic Group*	OE_Info Usage
			Which topic of information are you most interested in?	Children's Health		Y	Radio button, one-up vertical	Randomize	Topic
				Healthcare for Seniors or the Elderly				Skip Logic Group*
				Healthcare for Women
				Nutrition
				Vitamins and Supplements
				Medical Devices (which include everything from contact lenses to pacemakers)
				Health Conditions and Illnesses (including cancer, diabetes, and heart disease)
				Prescription and Over-the-Counter Medicines
				Food Safety
				Pet Safety
				Science and Research
				General Health Information
				Other	A			Anchor Answer Choice
		A	Please describe the information of interest:			N	Text area, no char limit	Skip Logic Group*	OE_Topic
			Please describe any topics/subjects you would like the FDA to write about in future emails:			N	Text area, no char limit		Future Topics
			Which of the following roles best describes you?	Consumers		Y	Radio button, one-up vertical	Skip Logic Group*	Role
			If you are a consultant or attorney, please select the role of the individual or organization that you represent.	Patient or a patient’s caregiver, family member or friend
				Regulated Industry
				Healthcare provider (includes physician, nurse, physician assistant, nurse practitioner, or pharmacist)
				Public health professional
				Scientist, researcher
				Educator, professor, teacher, or student
				Other	A
		A	Please describe your role in visiting the site today:			N	Text area, no char limit	Skip Logic Group*	OE_Role
			On what device do you typically read the FDA emails?	Desktop/laptop computer		Y	Radio button, one-up vertical		Read Device
				Tablet (iPad, Xoom, Galaxy Tab, Playbook, etc.)
				Smartphone (iPhone, Android, Blackberry, etc.)
			How do you feel about the visual balance of graphics and text on this site? (Please select all that apply.)	The balance is just about right		Y	Checkbox, one-up vertical	Mutually Exclusive	Visual Balance
				Emails are too busy (too much text and graphics)
				Too much text, not enough graphics
				Too much graphics, not enough text
				Graphics are not clear enough
				Graphics are not detailed enough
				Graphics are too small
			Where are you when you read the FDA emails?	Home		Y	Radio button, one-up vertical	Skip Logic Group*	Read Location
				Work
				On the go
				Other	A
		A	Where are you when you read the FDA emails?			N	Text area, no char limit	Skip Logic Group*	Read Location
			What is the one improvement you would like FDA to make to their emails?			N	Text area, no char limit		OE_One Improvement
			What is the highest level of education you have completed?	High school or less		Y	Radio button, one-up vertical		Education
				Some college
				College degree
				Advanced degree
				Prefer not to answer
			What is your preferred reading language?	English		Y	Radio button, one-up vertical	Skip Logic Group*	Languages
				Arabic
				Chinese
				French
				German
				Italian
				Japanese
				Korean
				Polish
				Portuguese
				Spanish
				Other	A
		A	What other language:			N	Text area, no char limit	Skip Logic Group*	OE_Languages

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Sheet 4: Types

Types	Instructions	Custom Text	Benchmark Meta Tags
Checkbox, one-up vertical	Anchor Answer Choice	Yes	Accomplish
Checkbox, two-up vertical	EPP	No	Acquisition Source
Checkbox, three-up vertical	Multiple Lists Group*	Unsure	Approached
Drop down, select one	Mutually Exclusive		Associate: Available
Radio button, one-up vertical	OPS Group*		Associate: Courteous
Radio button, two-up vertical	Randomize		Associate: Help
Radio button, three-up vertical	Rank Group*		Associate: Inform Promos
Radio button, scale, has don't know	Skip Logic Group*		Associate: Invite Back
Radio button, scale, no don't know	True Conversion		Associate: Recommend
Text area, no char limit			Banking Activities
Text field, <100 char			Call Resolution
			Checkout
			Checkout: Found all Items
			Checkout: Problems
			Checkout: Thank You
			Contact Center Purchase Frequency
			Contact Center: First Call
			Current Customer - Product
			Current Customer - Service
			Customer Service
			Demographics: Age
			Demographics: Gender
			Demographics: Income
			Do Next
			Do Next: Healthcare
			Do Next: Insurance
			Donate Today
			Done Any Following
			Greeted
			Inquiry: First Call
			Inquiry: Times Called
			Items Meet Expectations
			Location
			Log In Success
			Mobile Deposit
			OE_Accomplish
			OE_Improve Experience
			Order Arrived on Time
			Order Process
			Previous Channel Visited
			Primary Financial Provider
			Primary Reason
			Primary Reason: Associations
			Primary Reason: Associations Non-profit
			Primary Reason: B2B
			Primary Reason: Federal Government or Informational Non-Profit
			Primary Reason: Product Manufacturers (Non ecommerce)
			Primary Reason: Retail
			Primary Reason: Telecom
			Primary Reason: Travel
			Primary Reason: Banking
			Primary Reason: Healthcare
			Primary Reason: Insurance
			Products Purchased
			Products Sought
			Purchase
			Purchase Channel Preference
			Purchase Everything
			Purchase Frequency
			Purchased
			Receive All Items
			Research Process for Purchase
			Return
			Role
			Role: Healthcare
			Role: Insurance
			Times Visited Prior Purchase
			Track Delivery
			Visit Frequency
			Website Contribution
			Where Purchased
			Why No Purchase
			Why Not Purch Everything