Form 1142 2015 897 U.S. Department of Education

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Overview

Welcome and Thank You Text
Current Model Qsts
Current CQs
Current CQs (7-31-13)

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Sheet 1: Welcome and Thank You Text

Model Instance Name:
U.S. Department of Education 2012
MID:	Existing Measure - Please fill in; New Measure - DOT will fill in
Date:	Fill In Date
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	bharati.hulbanni: if STORES MEASURE: do NOT use any welcome text. Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	DEFAULT Thank You Text
	bharati.hulbanni: TY text can be used for all measure types (call center, web, stores, mobile etc.) “Thank you for taking our survey - and for helping us serve you better. We appreciate your input!”
	ALTERNATE WEB Thank You Text
	bharati.hulbanni: Use this TY text ONLY for WEB Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 2: Current Model Qsts

Model Instance Name:
U.S. Department of Education 2012
MID:		Existing Measure - Please fill in; New Measure - DOT will fill in
Partitioned (Y/N)?		Y
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		9/4/2012
U.S. Department of Education 2012
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Content (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Content - Accuracy	Please rate your perception of the accuracy of information on this site.	19	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	22	Return	How likely are you to return to this site in the next 30 days?
2	Content - Quality	Please rate the quality of information on this site.	20	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Content - Freshness	Please rate the freshness of content on this site.	21	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	23	Recommend	How likely are you to recommend this site to someone else?
		Look and Feel (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Look and Feel - Appeal	Please rate the visual appeal of this site.				24	Primary Resource	How likely are you to use this site as your primary resource for obtaining information from the Department of Education?
5	Look and Feel - Balance	Please rate the balance of graphics and text on this site.						Trust (1=Strongly Disagree, 10=Strongly Agree)
6	Look and Feel - Readability	Please rate the readability of the pages on this site.				25	Trust - Best Interests	I can count on this department to act in my best interests.
		Navigation (1=Poor, 10=Excellent, Don't Know)				26	Trust - Trustworthy	I consider this department to be trustworthy.
7	Navigation - Organized	Please rate how well the site is organized.				27	Trust - Do Right	This department can be trusted to do what is right.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
		Online Transparency (1=Poor, 10=Excellent, Don't Know)
10	Online Transparency - Disclose	Please rate how thoroughly this site discloses information about what this company is doing.
11	Online Transparency - Quick	Please rate how quickly company information is made available on this site.
12	Online Transparency - Access	Please rate how well information about this company's actions can be accessed by the public on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
13	Site Performance - Loading	Please rate how quickly pages load on this site.
14	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
15	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.
		Plain Language (1=Poor, 10=Excellent, Don't Know)
16	Plain Language - Clear	Please rate the clarity of the wording on this site.
17	Plain Language - Understandable	Please rate how well you understand the wording on this site.
18	Plain Language - Concise	Please rate this site on its use of short, clear sentences.

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Sheet 3: Current CQs

Model Instance Name:			red & strike-through: DELETE
U.S. Department of Education 2012			underlined & italicized: RE-ORDER
MID: Existing Measure - Please fill in; New Measure - DOT will fill in			pink: ADDITION
Date:	7/31/2013		blue + -->: REWORDING
U.S. Department of Education 2012 CUSTOM QUESTION LIST
bharati.hulbanni: Hide (DO NOT DELETE) this column before sending to a client. QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit this site?	This is my first visit		Drop down, select one	Single	Y		Frequency
			Every few months or less often
			Monthly
			Weekly
			Several times a week
			Daily/more than once a day
		What is your role in visiting today?	Student		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Role
			Parent
			Teacher/Educator
			Journalists
			School-level administrator
			Local-level administrator
			State-level administrator
			Policy maker
			Researcher
			Other school employee
			Grant applicant
			Former student/Student loan holder
			Other, please specify:	A				Anchor Answer Choice
	A	My role is:			Text area, no char limit		N	Skip Logic Group*	OE_Role
		What is your reason in visiting the site today?	To find information regarding loans		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Primary Reason
			To find information regarding grants	Y
			To read news	Matthew Castillo: I am not sure why this "Y" is here in pink? Let me know if any additional changes needed to be made.
			To find policy information
			To find parent resources	O
			To find student resources	O
			To do research	Q
			Other, please specify:	B				Anchor Answer Choice
	B	The reason I visited the site today was:			Text area, no char limit		N	Skip Logic Group*	OE_Primary Reason
	O	What specific resources were you looking for today?			Text area, no char limit		N	Skip Logic Group*	OE_Specific Resources
	Q	What specifically were you researching today?			Text area, no char limit		N	Skip Logic Group*	OE_Research Topic
		How did you look for information on the site today? (Please select all that apply.)	Search feature	D,F,Z	Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Navigation Method
			Advanced search feature	D,F,Z
			Top navigation bar	G,I
			"How do I find...?" and "Popular Searches" links	G,I
			Right navigation bar	G,I
			News links	G,I
			Features links	G,I
			Other, please specify:	G,I				Anchor Answer Choice
	C	Other way I looked for information:			Text area, no char limit		N	Skip Logic Group*	OE_Nav Method
	D	Please tell us about your experience with the site's search feature today. (Please select all that apply.)	Search results were helpful		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Search Experience
			Results were not relevant/not what I wanted	F
			Too many results/I needed to refine my search	F
			Not enough results	F
			Returned NO results	F
			Received error message(s)	F
			Search speed was too slow	F
			I experienced a different search issue (please explain):	E,F				Anchor Answer Choice
	E	Other search issue:			Text area, no char limit		N	Skip Logic Group*	OE_Search Exp
	F	How can we make the search feature more useful to you?			Text area, no char limit		N	Skip Logic Group*	OE_Better Search
CAS0035642	Z	Please tell us the search terms that you used.			Text area, no char limit		N	Skip Logic Group*	OE_Search Terms
	G	How would you describe your navigation experience on this site today? (Please select all that apply.)	I had no difficulty navigating/browsing on this site		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Nav Experience
			Links often did not take me where I expected	I
			Had difficulty finding relevant information/products	I
			Links/labels are difficult to understand	I
			Too many links/navigational options to choose from	I
			Had technical difficulties (error messages, broken links, etc.)	I
			Could not navigate back to previous information	I
			I had a navigation difficulty not listed above:	H,I				Anchor Answer Choice
	H	Other navigation issue:			Text area, no char limit		N	Skip Logic Group*	OE_Nav Exp
	I	What specific ways can we improve your experience navigating/browsing on this site?			Text area, no char limit		N	Skip Logic Group*	OE_Better Nav
		What sections of the site did you visit today? (Please select all that apply.)	Funding		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Sections Visited
			Policy
			Research
			News
			About ED
			Education & the Economy
			Teachers
			Parents & Families
			PreK-12 Reform
			College Completion
			Blog
			Press Releases
			Speeches
			Media Advisories
			A section not listed here (please specify):	J				Anchor Answer Choice
	J	What other section did you visit?			Text area, no char limit		N	Skip Logic Group*	OE_Sections Visited
		Did you find what you were looking for on the site today?	Yes		Drop down, select one	Single	Y	Skip Logic Group*	Ability to Find
			Not yet	K, L
			No	K, L
	K	What specifically were you looking for on the site?			Text area, no char limit		N	Skip Logic Group*	OE_Looking For
	L	What prevented you from finding what you were looking for on this site?			Text area, no char limit		N	Skip Logic Group*	OE_Problem Finding
		Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group*	SMV-Rank 1
			Video I saw on YouTube					Adjust Template/Style Sheet
			Internet blogs or discussion forums					Randomize
			Advertising on social networks (Facebook,Twitter)
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 2 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group*	SMV-Rank 2
			Video I saw on YouTube					Adjust Template/Style Sheet
			Internet blogs or discussion forums					Randomize
			Advertising on social networks (Facebook,Twitter)
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 3 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group*	SMV-Rank 3
			Video I saw on YouTube					Adjust Template/Style Sheet
			Internet blogs or discussion forums					Randomize
			Advertising on social networks (Facebook,Twitter)
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Do you use a mobile device, such as a mobile phone or tablet, to access the internet?	Yes		Drop down, select one	Single	Y	Skip Logic Group*	Mobile Device Usage
			No
		If this website had a mobile version would you access it from your mobile device?	Yes	M	Drop down, select one	Single	Y	Skip Logic Group*	Mobile Site Usage
			No, I don't have a mobile device that allows me to access the web
			No, I would not use my mobile device to access this website
			Not sure					Anchor Answer Choice
	M	What information would you like to see on the mobile website?			Text area, no char limit		N	Skip Logic Group*	OE_Mobile Usage
		If you could make one improvement to the ED.gov site, what would it be?			Text area, no char limit		N		OE_Improvement
		How would you most like to interact with this site? (Please select all that apply)	Bookmark pages		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Site Interaction
			Facebook
			Follow Twitter feeds
			YouTube
			Storify
			Reading blogs
			Post comments
			Receiving newsletters/email updates
			Subscribe to RSS feeds
			Listening to Podcasts or audio
			Watching Vodcasts or video
			Other, please specify:	N				Anchor Answer Choice
	N	Other way(s) in which you would like to interact with this site:			Text area, no char limit		N	Skip Logic Group*	OE_Site Interaction
		Are you clear on your next course of action?	Yes	O	Drop down, select one	Single	Y	Skip Logic Group*	Action Clarity
			No	O
			There was nothing else I needed to do
	O	What will you do next?	Do further research		Drop down, select one	Single	Y	Skip Logic Group*	Do Next
			Apply for financial aid
			Apply for a grant
			Try a different website
			Contact ED.gov directly
			Other, please specify:	P
	P	Other steps you will take next:			Text area, no char limit		N	OPS Group*	OE_Do Next

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Sheet 4: Current CQs (7-31-13)

Model Instance Name:			red & strike-through: DELETE
U.S. Department of Education 2012			underlined & italicized: RE-ORDER
MID: Existing Measure - Please fill in; New Measure - DOT will fill in			pink: ADDITION
Date:	7/31/2013		blue + -->: REWORDING
U.S. Department of Education 2012 CUSTOM QUESTION LIST
bharati.hulbanni: Hide (DO NOT DELETE) this column before sending to a client. QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit this site?	This is my first visit		Drop down, select one	Single	Y		Frequency
			Every few months or less often
			Monthly
			Weekly
			Several times a week
			Daily/more than once a day
		What is your role in visiting today?	Student		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Role
			Parent
			Teacher/Educator
			Journalists
			School-level administrator
			Local-level administrator
			State-level administrator
			Policy maker
			Researcher
			Other school employee
			Grant writer
			Former student/Student loan holder
			Other, please specify:	A				Anchor Answer Choice
	A	My role is:			Text area, no char limit		N	Skip Logic Group*	OE_Role
		What is your reason in visiting the site today?	To find information regarding loans		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Primary Reason
			To find information regarding grants	Y
			To read news
			To find policy information
			To find parent resources	O
			To find student resources	O
			To do research	Q
			Other, please specify:	B				Anchor Answer Choice
	B	The reason I visited the site today was:			Text area, no char limit		N	Skip Logic Group*	OE_Primary Reason
	O	What specific resources were you looking for today?			Text area, no char limit		N	Skip Logic Group*	OE_Specific Resources
	Q	What specifically were you researching today?			Text area, no char limit		N	Skip Logic Group*	OE_Research Topic
		How did you look for information on the site today? (Please select all that apply.)	Search feature	D,F,Z	Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Navigation Method
			Advanced search feature	D,F,Z
			Top navigation bar	G,I
			"How do I find...?" and "Popular Searches" links	G,I
			Right navigation bar	G,I
			News links	G,I
			Features links	G,I
			Other, please specify:	G,I				Anchor Answer Choice
	C	Other way I looked for information:			Text area, no char limit		N	Skip Logic Group*	OE_Nav Method
	D	Please tell us about your experience with the site's search feature today. (Please select all that apply.)	Search results were helpful		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Search Experience
			Results were not relevant/not what I wanted	F
			Too many results/I needed to refine my search	F
			Not enough results	F
			Returned NO results	F
			Received error message(s)	F
			Search speed was too slow	F
			I experienced a different search issue (please explain):	E,F				Anchor Answer Choice
	E	Other search issue:			Text area, no char limit		N	Skip Logic Group*	OE_Search Exp
	F	How can we make the search feature more useful to you?			Text area, no char limit		N	Skip Logic Group*	OE_Better Search
	Z	Please tell us the search terms that you used.			Text area, no char limit		N	Skip Logic Group*	OE_Search Terms
	G	How would you describe your navigation experience on this site today? (Please select all that apply.)	I had no difficulty navigating/browsing on this site		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Nav Experience
			Links often did not take me where I expected	I
			Had difficulty finding relevant information/products	I
			Links/labels are difficult to understand	I
			Too many links/navigational options to choose from	I
			Had technical difficulties (error messages, broken links, etc.)	I
			Could not navigate back to previous information	I
			I had a navigation difficulty not listed above:	H,I				Anchor Answer Choice
	H	Other navigation issue:			Text area, no char limit		N	Skip Logic Group*	OE_Nav Exp
	I	What specific ways can we improve your experience navigating/browsing on this site?			Text area, no char limit		N	Skip Logic Group*	OE_Better Nav
		What sections of the site did you visit today? (Please select all that apply.)	Funding		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Sections Visited
			Policy
			Research
			News
			About ED
			Education & the Economy
			Teachers
			Parents & Families
			PreK-12 Reform
			College Completion
			Blog
			Press Releases
			Speeches
			Media Advisories
			A section not listed here (please specify):	J				Anchor Answer Choice
	J	What other section did you visit?			Text area, no char limit		N	Skip Logic Group*	OE_Sections Visited
		Did you find what you were looking for on the site today?	Yes		Drop down, select one	Single	Y	Skip Logic Group*	Ability to Find
			Not yet	K, L
			No	K, L
	K	What specifically were you looking for on the site?			Text area, no char limit		N	Skip Logic Group*	OE_Looking For
	L	What prevented you from finding what you were looking for on this site?			Text area, no char limit		N	Skip Logic Group*	OE_Problem Finding
		Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group*	SMV-Rank 1
			Video I saw on YouTube					Adjust Template/Style Sheet
			Internet blogs or discussion forums					Randomize
			Advertising on social networks (Facebook,Twitter)
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 2 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group*	SMV-Rank 2
			Video I saw on YouTube					Adjust Template/Style Sheet
			Internet blogs or discussion forums					Randomize
			Advertising on social networks (Facebook,Twitter)
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 3 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group*	SMV-Rank 3
			Video I saw on YouTube					Adjust Template/Style Sheet
			Internet blogs or discussion forums					Randomize
			Advertising on social networks (Facebook,Twitter)
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Do you use a mobile device, such as a mobile phone or tablet, to access the internet?	Yes		Drop down, select one	Single	Y	Skip Logic Group*	Mobile Device Usage
			No
		If this website had a mobile version would you access it from your mobile device?	Yes	M	Drop down, select one	Single	Y	Skip Logic Group*	Mobile Site Usage
			No, I don't have a mobile device that allows me to access the web
			No, I would not use my mobile device to access this website
			Not sure					Anchor Answer Choice
	M	What information would you like to see on the mobile website?			Text area, no char limit		N	Skip Logic Group*	OE_Mobile Usage
		If you could make one improvement to the ED.gov site, what would it be?			Text area, no char limit		N		OE_Improvement
		How would you most like to interact with this site? (Please select all that apply)	Bookmark pages		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Site Interaction
			Facebook
			Follow Twitter feeds
			YouTube
			Storify
			Reading blogs
			Post comments
			Receiving newsletters/email updates
			Subscribe to RSS feeds
			Listening to Podcasts or audio
			Watching Vodcasts or video
			Other, please specify:	N				Anchor Answer Choice
	N	Other way(s) in which you would like to interact with this site:			Text area, no char limit		N	Skip Logic Group*	OE_Site Interaction